For more information on Group Projects, please read the Group Project Guidelines. The e-businessâ€™s board of trustees wants Will Learner to provide assurances that the e-businessâ€™s health instituteâ€™s traditional customer constituents are served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute Web site, to facilitate more adaptable links among the e-business customer types. Â As a team, you will draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections availed by the e-businessâ€™s health institute Web site portal:Business-to-business customer exchanges among the e-businessâ€™s business/organizational customers Â Business-to-customer exchanges between the e-businessâ€™s business/organizational customers and its individual consumer network of online users and visitors Â Customer-to-business exchanges between the e-businessâ€™s individual consumer students/users and business/organizational customers Â Customer-to-customer exchanges among the e-businessâ€™s constituents In addition, President Learner has made you aware of the extreme concern among powerful members on the Med Ed board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your teamâ€™s presentation should also propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural ethnic health care education diversity considerations. Individual Portion:Each member of the team should research and complete the e-business presentation slides for one of the following:B2B-pattern e-marketing processes that entail exchanges among business/organization customers (e.g., financial donors supporting suppliers/vendors, or advertisers promoting educational involvement of health care organizations): 2 slides Â B2C-pattern e-marketing processes that entail exchanges between business/organization customers and individual consumer students/users (e.g., health care organizations and practical student learning, or government agencies and student financial aid): 2 slides Â C2B-pattern e-marketing processes that entail exchanges between individual consumer students/users and business/organizational customers (e.g., administrative records management for health careÂ organizations, or online advertising graphics for advertising sponsors): 2 slides Â C2C-pattern e-marketing processes that entail exchanges among individual consumers (e.g., providing health care education webzine/blogÂ subscriptions, or selling health care education merchandise such as electronic textbooks and virtual lab programs): 2 slides Â Ethical and cross-cultural considerations related toÂ the e-businessâ€™s online safeguards for health care education and student ethnic diversity: 2 slides. The final product should include both a group overview and introduction to the e-business customer exchange patterns as target markets in the e-marketing process strategy at the beginning (1â€“2 slides) and a summary of the e-business e-marketing process implementation strategy for the 4 key customer exchange patterns at the end (1â€“2 slides).Â
For more information on Group Projects, please read the Group Project Guidelines. The e-bu
by Manilla | Aug 3, 2022 | Uncategorized | 0 comments
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